’Twas the Night Before Product Launch: A Forrester Holiday Poem
Holidays are the time for traditions. Yours might involve singing favorite songs or enjoying favorite foods. Around the holidays at Forrester, we like to gather round the “inverted Christmas tree” (aka...
View ArticleThe Four Key Factors That Drive Product Management Excellence
For decades, common wisdom among physicians was that the best way to help babies born prematurely was to monitor their blood chemistry and ensure the levels of certain components remained normal....
View ArticleMinimum Viable Products: I Do Not Think They Mean What You Think They Mean
In the 1987 movie The Princess Bride, Vizzini (played by Wallace Shawn) is struggling to stay several steps ahead of the pursuing Dread Pirate Roberts (Cary Elwes). Vizzini repeatedly states it is...
View ArticleThree Tips for Getting More Value From Product Enhancements
You’re probably aware of the riddle “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Well, here’s my version for product management: “If a feature is added to a...
View ArticleWhat Are Your 2020 Priorities as a Product Management Leader?
In the SiriusDecisions Product Management research service, we spend a good part of every day interacting with B2B product management leaders and product management teams. We have the benefit of...
View ArticleWhat Are the Top Product Management Leadership Priorities for 2020?
January is often a time for new beginnings. The new year — or, in this case, the new decade — often leads people to resolve to improve their health, their finances or their relationships. It’s also a...
View ArticleProduct Management During a Market Crisis: Seven Actions to Take
The coronavirus outbreak is impacting all aspects of society, and businesses across the board are trying to figure out how best to respond. The initial impact for many of our clients is on marketing...
View ArticleSeven Areas For Product Management To Lead In A Time Of Crisis
The current COVID-19 pandemic and accompanying economic slowdown are forcing organizations to re-evaluate their strategies and plans. Details on the full extent and duration of the pandemic are still...
View ArticleRoles and Responsibilities for Product Management and Portfolio Marketing:...
“Who should be responsible for competitive analysis?” “Who should own go-to-market strategy?” “Who creates user personas?” These questions aren’t surprising, given that one of the most common topics we...
View ArticleFour Secrets Of Successful Upskilling (That You’re Probably Not Doing)
Quick fixes aren't enough to build employee competencies. Real, lasting skill development is an ongoing process.
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